church flowers

We are so proud of our dedication to creativity and innovation here at Mad Flowers. Over the past 40 years we have developed our reputation as purveyors of style, function and quality. A constant on which innovations of floral design and flower selection are built is multi-award winning florist Maurice Wynne.

I asked Maurice to answer some questions on the flower industry in Ireland over a cup of milky tea today.

What changes has the flower shop industry gone through recently?

The flower industry has gone through quite a number of changes. Flower prices are lower now than 5 years ago. There is an emphasis on less packaging and more flower content. People are more ‘value focused’ wanting bigger, longer lasting bouquets. This is a Mad Flower’s speciality, large bouquets of extremely fresh flowers, aqua packed and arriving in our signature protective box.

You have been in the game a long time. What makes you excited to design new arrangements?

I’m always up for a challenge. I get excited working with new colours and fashion trends. It’s the satisfaction of seeing customers thrilled with the arrangements.

What new developments do you see coming?

Online shopping is only going to get bigger and better. We are striving to make the first choice of customers. To develop the site to become the destination for designer bespoke floristry. Our secret is to deliver exactly the bouquet as pictured and not some variation as other online florists do.

Would you open a shop now if you were starting out?

I think we have the best situation now with the We can offer a superior quality product and concentrate on the satisfying the customer with prompt home delivery suiting modern lifestyles.

I would never say never though and if I was to explore a bricks and mortar store then I would look for a premises on a high street, with easy parking, offering designer, bespoke items to enhance your home.

white church flowers

Maurice is currently designing our new Autumn range and is available to design the flowers for your wedding!

He can be contacted by calling the office on 1850 212121 or by emailing